Modern real estate website for Freund Immobilien Trier

Q3/2025

Website CMS
Website of Freund Immobilien company conveying a modern, personal, and trusted atmosphere, featuring an image of a man in a shirt and glasses in front of a building.

Freund Immobilien is a real estate company from Trier that combines regional market knowledge with contemporary marketing strategies. A new website should meet this demand while also providing space for independent content management, technological efficiency, and design clarity.

Requirements for the new website

  • Easy and independent management of content
  • Multilingualism (DE/EN) to address the cross-border target audience
  • Clear, minimalist design with high-quality visual language
  • Automated integration of real estate objects via an interface to the internal broker software

The design concept as well as the portrait photos of Mr. Freund were created by Fabio Meyer. After an initial kick-off in August 2025, the project was further developed and refined in an iterative process.

Technical implementation

For the technical implementation, the choice fell on Astro for the frontend, to ensure maximum design freedom. To ensure high performance and fast loading times, a static site generation (SSG) was chosen.

As CMS, Payload CMS was used, specifically tailored to the requirements of Freund Immobilien. For the integration of the real estate objects, a custom import interface was developed:

  • The broker software stores property information as ZIP files via FTP
  • The import function automatically unpacks the data, analyzes the contents, and imports missing images and text data into a custom-developed property collection in the CMS
  • This eliminates the need for manual entry of images and texts for new properties

Design highlights

The website features visual animations, which are used specifically for user guidance and mood creation.

On the ‘WohnArt’ page, individual furniture pieces are animated in the hero section, creating a high-quality, dynamic first impression. The inscription 'WohnArt' is highlighted by a typographic animation in which the word transforms into an italic variant to emphasize the part 'Art', thus highlighting the artistic design.

White website of the real estate company Freund focusing on "Wohnart Konzept" with various modern designer furniture and lamps arranged in a circular layout around the text.

The homepage also uses subtle animations: First, the slogan appears animated, followed by the background image. This sequence specifically directs attention and gives the entry more depth.

Another feature is found in the section on the added value concept: Here, a specially developed ‘Renovation Animation’ was implemented. Initially, an image of the original living space is shown, which then automatically transitions into the image designed after the renovation – supported by a gentle lighting effect, which visually underscores the transformation process.

My thanks go to Mr. Freund and Mr. Meyer for the professional and pleasant collaboration. The new website was launched at the end of August 2025 and is accessible at freund-immo.com.

A young man with slicked-back hair and glasses stands with crossed arms beside a car in front of a building with shutters.
Tizian Freund
Freund Immobilien

Jens' work is fast, uncomplicated, very precise – excellent! From the very beginning, we discussed the project on equal terms, and Jens executed it perfectly down to the last detail. I would particularly like to emphasize that Jens gets back to me promptly, often already with the revised version - this way of working is very pleasant for me as an entrepreneur, and no time was wasted. If you need a new website, app, etc. - I can highly recommend JHB Software. I thank you for the work already completed and look forward to further collaboration!